Recently, I was chatting with an old friend on LinkedIn and was surprised by how cold the conversation was. I felt like I was talking to a stranger or not worth his time. His answers were direct, unemotional and without comment.
After talking with him for a while, I took his phone number and contacted him. Everything was different. He was warm and happy to talk to me. I started to think about this situation, and then I realized that he was using LinkedIn’s automated responses.
LinkedIn allows you to build a complete professional showcase
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Founded in 2003 in California and acquired by Microsoft in 2016. LinkedIn is a social network specifically designed for the corporate world. Its goal? To connect professionals around the world to help them advance their careers.
Many see LinkedIn as a sort of enhanced recruiting platform. But that idea is far too limiting: today, LinkedIn is the number one professional social network, with more than 500 million members in over 200 countries, 2.6 million company pages and nearly a million groups.
LinkedIn has a built-in feature that helps users communicate easily. This feature is based on artificial intelligence. It reads your messages and suggests replies that you send with a single click. The problem is that these messages are general, most of the time they are not adapted to your discussion.
Messages not always adapted to conversations
In order to create more engagement and interaction between users. LinkedIn gives the possibility to wish a happy birthday, congratulations or anything else to a loved one in one click. Without having to type a letter. And in return, the interlocutor also has predefined response buttons with words like “Thank you, to you too, please” and others.
In short, you think you are communicating, but in the end, nothing happened. No emotion, sometimes even no intention.
Our relationships are being robotized before our eyes without us realizing it. Where will this lead us?
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Prince Youlou is the CEO of Niochi, a startup with a mission to make people feel at home anywhere in Africa. He has a great passion for building and managing websites and creating helpful content. He loves a good challenge, thrives on deadlines, pressure and learning new things.